Why B2B SaaS Demos Are Shifting to Real Customer Video (Not Polished Product Videos) Tech Why B2B SaaS Demos Are Shifting to Real Customer Video (Not Polished Product Videos) Malina Joseph March 9, 2026 For years, B2B SaaS companies invested heavily in polished product demos. Cinematic screen recordings.Scripted walkthroughs.Perfect transitions.Studio voiceovers.... Read More Read more about Why B2B SaaS Demos Are Shifting to Real Customer Video (Not Polished Product Videos)